Even though the customers are aware about the services. Search here to find a specific article or browse from the list below: p, developing trust with the consumers contributes towards sustaining a needed market share and profitability in the long term. These are factors controlled by the firm and they affect the relationship that a firm has with its customers. Archived from the original on 29 September 2010. Thus, when top management are devising the firm's strategic direction/mission, the intended marketing activities are incorporated into this plan. Note that the most widely applied scale is that developed by Narver and Slater in Narver,.C., and Slater,.F., The Effect of Marketing Orientation on Business Profitability Journal of Marketing,. 10 Many parts of the marketing process (e.g. The term developed from the original meaning which referred literally to going to market with goods for sale. All writing is done by qualified American and British writers holding Master's degrees. 39 The marketing mix is based upon four controllable variables that a company manages in its effort to satisfy the corporation's objectives as well as the needs and wants of a target market.
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George (eds Marketing of Services, Chicago: American Marketing Association, 4751; Booms,. 37 In the mid-1960s, Borden published a retrospective article detailing the early history of the marketing mix in which he claims that he was inspired by Culliton's idea of 'mixers and credits himself with coining the term, 'marketing mix'. Several authors stress the hybrid nature of the fourth P, mentioning the presence of two important dimensions, "communication" (general and informative communications such as public relations and corporate communications) and "promotion" (persuasive communications such as advertising and direct selling). For that reason we guarantee that every project we undertake will meet all initial instructions and requirements. And Slater,.F., "The Effect of a Market Orientation on Business Profitability, " Journal of Marketing, Vol 54,.
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